Let me say publicly that DonBoy’s answer exudes a combination of intuitive genius and confidence that make me think DonBoy is going to do big things in his life. -- Steven D. Levitt (Freakonomics blog)
Thursday, December 30, 2004
Four Easy Steps, or: God, I Am A Cranky Old Man

Seenat the supermarket today: Eagle Brand Premium Dessert Kit, subvariety "Peanut Butter Passion". According to the box, "Make in Four Easy Steps!" Here are the four easy steps:

1) PREHEAT oven to 350 degrees. Spray baking pan with non-stick cooking spray, Combine crust mixture with 1 tablespoon of oil and 2 tablespoons of water; mix well. Press mixture evenly in bottom of prepared pan. Bake 9 -- 12 minutes in metal pan of 13 -- 15 minutes in glass pan.

2) PLACE Eagle Brand Sweetened Condensed Milk, chocolate chips and 1 tablespoon of butter in a microwave-safe bowl and microwave for 1 minute on medium-high. Remove and stir until smooth. Set aside 1/3 cup of chocolate mixture. Spread remaining chocolate mixture evenly over baked crust. Bake 6 minutes. Remove from oven.

3) MIX peanut butter and confectioners' sugar in microwave-safe bowl. Microwave for 10 -- 20 second on medium-high. Stir to soften. Drop spoonfuls of mixture over baked chocolate layer. Allow peanut butter to soften for 2 minutes. (If no microwave, allow peanut butter to soften for 3 minutes.) Gently spread over chocolate layer.

4) PLACE remaining 1/3 cup chocolate mixture in microwave-safe bowl; microwave on high for 10 -- 20 seconds or until chocolate melts. Drop spoonfuls of chocolate mixture over peanut butter layer. With a table knife, gently swirl chocolate through peanut butter layer. Refrigerate 30 minutes or until set. Cut into squares. Store covered in refrigerator.

I count, conservatively, 18 steps there. I'd say "Do they think we're idiots?" except that I did, in fact, buy the product, even after realizing all this, so, I guess, "Yes, and they're right."

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