Let me say publicly that DonBoy’s answer exudes a combination of intuitive genius and confidence that make me think DonBoy is going to do big things in his life. -- Steven D. Levitt (Freakonomics blog)
Sunday, October 22, 2006
Apples With Agents

A couple of times in the last few weeks, somebody has mentioned to me the Honeycrisp apple, described both times as one of the best apples they'd ever had, and supposedly not available in supermarkets because they don't grow enough of them. The next time I was in Whole Foods I looked for them, and sure enough there they were. I got a few and found it to be a perfectly fine apple, but nothing to write home about.

A week later, John Scalzi:

You know, there are very few things in life that beat a really crisp apple.

And I'm not even that much of an apple person.

This is the type of apple I'm eating, incidentally. On another note, I think it's mildly disturbing that an apple variety has its own Web domain.

Many comments follow, including this one that I think is the key:
Honeycrisp must have just got a new agent. I'd never heard of them before this year and John's the third person I've heard praise them recently.
There's a marketing story here somewhere.

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