A couple of times in the last few weeks, somebody has mentioned to me the Honeycrisp apple, described both times as one of the best apples they'd ever had, and supposedly not available in supermarkets because they don't grow enough of them. The next time I was in Whole Foods I looked for them, and sure enough there they were. I got a few and found it to be a perfectly fine apple, but nothing to write home about.
A week later, John Scalzi:
Many comments follow, including this one that I think is the key:
You know, there are very few things in life that beat a really crisp apple.
And I'm not even that much of an apple person.
This is the type of apple I'm eating, incidentally. On another note, I think it's mildly disturbing that an apple variety has its own Web domain.
Honeycrisp must have just got a new agent. I'd never heard of them before this year and John's the third person I've heard praise them recently.There's a marketing story here somewhere.